Friday, 28 June 2013

Facebook removing ads from controversial Pages

Facebook removing ads from controversial Pages | Internet & Media - CNET News CNET News @import "http://i.i.com.com/cnwk.1d/Ads/common/css/SponsoredTextLink/sponsoredTextLink.live.css";Ad: Manage updates with the Download App Home Reviews Top Categories More Categories Car Tech Cell Phones Desktops Digital Cameras Home Audio Laptops Printers Tablets Televisions Forums Appliances Camcorders Cell Phone Accessories E-book Readers Games & Gear GPS Hard Drives & Storage Headphones Home Video Internet Access Monitors MP3 Players Networking & Wi-Fi Peripherals Software Web Hosting You are here: News Latest News Mobile Startups Cutting Edge Internet & Media Security & Privacy Business Tech Crave Apple Microsoft Politics & Law Tech Culture Blogs Video Photos RSS Download Windows Software Mac Software iOS Apps Android Apps The Download Blog CNET TV Most Popular New Releases Products Tech Shows How To Car Tech Cell Phones Tablets Always On Apple Byte CNET On Cars CNET Top 5 CNET Update Hooked Up Rumor Has It The 404 How To Computers Home Theater Photography Privacy Productivity Security Smartphones Tablets Web Deals Today's Deals Coupon Codes Marketplace Blog #adDiv, #adDiv a img, #adDiv div, #adDiv iframe {margin-left:auto;margin-right:auto;} #adDiv {text-align:center;} Log In | Join Facebook Timeline options Log In Join CNET Sign in with Facebook Timeline options My profile Log out .mad_center div, .mad_center table, .mad_center iframe, .mad_center img, .mad_center center, .mad_center object, #adDiv, #adDiv div, #adDiv table, #adDiv iframe, #adDiv img, #adDiv center, #adDiv object {margin-left:auto;margin-right:auto;}.mad_center img, .mad_center embed, .mad_center iframe {vertical-align:top;} .mad_center, #adDiv {text-align:center;text-align:-moz-center;text-align:-webkit-center}ie8 fix # .fifpre, # .fifpost {display:block;} # .adHolder div, # .adHolder table, # .adHolder iframe, # .adHolder img, # .adHolder center, # .adHolder object {margin-left: auto; margin-right: auto;} # .adHolder {text-align:center;text-align:-moz-center;text-align:-webkit-center;} # .adHolder img, # .adHolder embed, # .adHolder iframe {vertical-align:top;}
CNET News Internet & Media Facebook removing ads from controversial Pages Facebook removing ads from controversial Pages The social network would prefer if advertisers' messages appeared only alongside brand-appropriate content, which means no more ads on Pages that hawk adult products.

Jennifer Van Grove by Jennifer Van Grove June 28, 2013 10:40 AM PDT Follow @jbruin (Credit:Matt Harnack/Facebook)

In an effort to appease its advertisers, Facebook plans to more aggressively remove ads from Pages and Groups that host content of a violent, graphic, or sexual nature, the social network said Friday.

The change, which will start as a manual review process and become automated over time, means the social network will actively restrict ads from appearing on the right-hand side of Groups and Pages, such as those selling adult products.

"While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action," the company said in a press release. "Beginning on Monday, we will implement a new review process for determining which Pages and Groups should feature ads alongside their content."

The social network said the point is to ensure that advertisers' messages appear next to brand-appropriate Pages and Groups. The company, which doesn't yet seem to have a clear guideline as to what's questionable and what's appropriate content, is obviously trying to cater to its more than 1 million active advertisers, whose contributions finance its operations.

The decision follows complaints from Marks and Spencer and BSkyB, two companies that threatened to suspend their Facebook advertising after sponsored messages appeared alongside objectionable content, according to the BBC. One Sky ad was reportedly shown next to a Facebook Page called "cute and gay boys," and the ad prompted a negative reaction from some brand fans.

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