Instagram takes bite out of Vine in first week

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CNET News Internet & Media Instagram takes bite out of Vine in first ... Instagram takes bite out of Vine in first week The number of people sharing Vine videos has declined significantly since Facebook introduced Video on Instagram.

by Don Reisinger June 28, 2013 10:15 AM PDT

Facebook's Instagram video announcement last week went a long way in hurting its chief competitor Vine, a new study has shown.

According to data compiled by Marketing Land using Topsy, a tool designed to analyze social media shares, the number of links shared on Twitter to Vine videos fell off a cliff after Instagram's new video-recording feature was announced on June 20. And since then, things have remained quiet for Vine.

Related storiesVine for Android now supports selfiesThe White House joins InstagramVine for Android gets the basics: search, mentions, and hashtags

According to Marketing Land's findings, Vine's Twitter shares hit 2.5 million on June 19. After Instagram's video service launched, that fell to 1.5 million. As of the last measurement, Vine's shares were at 1 million.

Meanwhile, Instagram, which hovered around 1.5 million links shared on Twitter each week, saw its shares jump to 1.75 million after its video announcement. The service has remained steady at 1.5 million shares -- notably higher than Vine's shares.

So, what does this mean? It's tough to say. Instagram's video service has only been available for about a week, which means the findings are by no means enough to arrive at a conclusion on Vine's future chances of success. Still, Vine's shares dropping by nearly 40 percent in one day says something.

Topics: Twitter, Social networking, Consumer content Tags: networking, sharing, social networks, Instagram, Vine, video Read the full CNET Review Vine (iOS)

The bottom line: Vine is still worthwhile for easy video viewing and a big fan base, but with Instagram's huge following and added features, Vine is going to need something more to stay relevant. Read Full Review

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